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The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.
Nákup knihy
Power brands, Hajo Riesenbeck
- Jazyk
- Rok vydania
- 2009
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Power brands
- Jazyk
- anglicky
- Autori
- Hajo Riesenbeck
- Vydavateľ
- Wiley-VCH
- Rok vydania
- 2009
- Väzba
- pevná
- ISBN10
- 3527503900
- ISBN13
- 9783527503902
- Série
- Hodnotenie
- 3,65 z 5
- Anotácia
- The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.