Vypredané
Viac o knihe
Provides comprehensive coverage of key topics of market segmentation, targeting and positioning and international marketing and of marketing ethics and social responsibility.
Nákup knihy
Marketing. Concepts and Strategies, Pride, Lyndon Simkin, Sally Dibb, O. C. Ferrell
- Jazyk
- Rok vydania
- 1994
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- (mäkká)
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