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Primalbranding

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The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.

Vydanie

Nákup knihy

Primalbranding, Patrick Hanlon

Jazyk
Rok vydania
2006
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Platobné metódy

3,5
Dobrá
45 Hodnotenie

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Jazyk
anglicky
Vydavateľ
Free Press
Rok vydania
2006
Väzba
pevná
Počet strán
272
ISBN10
074327797X
ISBN13
9780743277976
Série
Hodnotenie
3,5 z 5
Anotácia
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.