Public Relations Strategy

Autori

Sandra Oliver

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160 stránok
6 hodin čítania

Viac o knihe

This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.

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Public Relations Strategy, Sandra Oliver

Jazyk
Rok vydania: 2001
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Platobné metódy

3,4

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24 Hodnotenie

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Titul: Public Relations Strategy
Jazyk: anglicky
Autori: Sandra Oliver
Vydavateľ: Kogan Page
Rok vydania: 2001
Väzba: mäkká
Počet strán: 160
ISBN10: 0749435410
ISBN13: 9780749435417
Série
Štítky: Náučná literatúra, Byznys, Biznis & Manažment, Marketing & Predaj, Marketing a PR
Hodnotenie: 3,4 z 5
Anotácia: This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.