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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

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With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.

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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service, John A. Goodman, Richard DuFresne

Jazyk
Rok vydania
2014
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Cena
4,39 €

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Jazyk
anglicky
Vydavateľ
Amacom
Rok vydania
2014
Väzba
pevná
Počet strán
256
ISBN10
081443388X
ISBN13
9780814433881
Série
Anotácia
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.