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Viac o knihe
Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.
Nákup knihy
Strategic Marketing Management, Richard Malcolm Sano Wilson, Colin Gilligan, David J. Pearson
- Jazyk
- Rok vydania
- 1992
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Vydavateľ
- Butterworth-Heinemann
- Rok vydania
- 1992
- Väzba
- mäkká
- Počet strán
- 644
- ISBN10
- 0750603291
- ISBN13
- 9780750603294
- Série
- Hodnotenie
- 3,9 z 5
- Anotácia
- Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.