Viac o knihe
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Nákup knihy
Focus, Al Ries
- Jazyk
- Rok vydania
- 2013
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- (mäkká)
Platobné metódy
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- Titul
- Focus
- Jazyk
- anglicky
- Autori
- Al Ries
- Vydavateľ
- HarperBusiness
- Rok vydania
- 2013
- Väzba
- mäkká
- Počet strán
- 320
- ISBN10
- 0060799900
- ISBN13
- 9780060799908
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Manažment & HR, Vedenie, Podnikanie, Produktivita
- Hodnotenie
- 4 z 5
- Anotácia
- What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.