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The long tail: How endless choice is creating unlimited demand

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The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products

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The long tail: How endless choice is creating unlimited demand, Chris Anderson

Jazyk
Rok vydania
2006
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3,8
Veľmi dobrá
21937 Hodnotenie

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Jazyk
anglicky
Rok vydania
2006
Väzba
mäkká
Počet strán
238
ISBN10
190521121x
ISBN13
9781905211210
Série
Prvé vydanie
2006
Pôvodný názov
The Long Tail
Hodnotenie
3,8 z 5
Anotácia
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products