Parametre
- 688 stránok
- 25 hodin čítania
Viac o knihe
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts.This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning--presented in the first chapter, this model serves as a structural framework for the concepts--the building blocks--examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.For those studying consumer behavior and/or marketing.
Nákup knihy
Consumer Behavior, Kanuk Schiffman, Cram101 Textbook Reviews
- Jazyk
- Rok vydania
- 2006
- product-detail.submit-box.info.binding
- (pevná)
Platobné metódy
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- Titul
- Consumer Behavior
- Jazyk
- anglicky
- Vydavateľ
- Academic Internet Pub Incorporated
- Rok vydania
- 2006
- Väzba
- pevná
- Počet strán
- 688
- ISBN10
- 0130673358
- ISBN13
- 9780130673350
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia
- Hodnotenie
- 4 z 5
- Anotácia
- With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts.This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning--presented in the first chapter, this model serves as a structural framework for the concepts--the building blocks--examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.For those studying consumer behavior and/or marketing.