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Parametre
- 512 stránok
- 18 hodin čítania
Viac o knihe
Taking a market segmentation approach, this text balances consumer behaviour concepts with research and applied marketing techniques. For the seventh edition the strategic marketing perspective has been intensified, and there are practical examples, drawn mainly from the hi-tech industries.
Nákup knihy
Consumer Behavior, Leon G. Schiffman, Leslie Lazar Kanuk
- Jazyk
- Rok vydania
- 1999
- product-detail.submit-box.info.binding
- (pevná)
Platobné metódy
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- Titul
- Consumer Behavior
- Podtitul
- Seventh Edition
- Jazyk
- anglicky
- Vydavateľ
- Pearson Education
- Rok vydania
- 1999
- Väzba
- pevná
- Počet strán
- 512
- ISBN10
- 0130841293
- ISBN13
- 9780130841292
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia
- Hodnotenie
- 4 z 5
- Anotácia
- Taking a market segmentation approach, this text balances consumer behaviour concepts with research and applied marketing techniques. For the seventh edition the strategic marketing perspective has been intensified, and there are practical examples, drawn mainly from the hi-tech industries.