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This text provides concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. The chapters give a general introduction to international business, emphasizing the environmental factors, with less coverage of operations. A variety of real world examples and cases from small, medium and large companies throughout the world are included
Nákup knihy
Global Business Today, Charles W. L. Hill
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Charles W. L. Hill
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 2004
- Väzba
- mäkká
- Počet strán
- 582
- ISBN10
- 0071214712
- ISBN13
- 9780071214711
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Ekonómia, Škola
- Hodnotenie
- 3,05 z 5
- Anotácia
- This text provides concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. The chapters give a general introduction to international business, emphasizing the environmental factors, with less coverage of operations. A variety of real world examples and cases from small, medium and large companies throughout the world are included