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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Nákup knihy
Customer Relationship Management, Francis Buttle
- Jazyk
- Rok vydania
- 2009
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- (mäkká)
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- Jazyk
- anglicky
- Autori
- Francis Buttle
- Vydavateľ
- Routledge
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 500
- ISBN10
- 1856175227
- ISBN13
- 9781856175227
- Série
- Hodnotenie
- 4,05 z 5
- Anotácia
- This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.