Vypredané
Parametre
- 880 stránok
- 31 hodin čítania
Viac o knihe
Incorporating an applied approach to market reseach in a managerial context, including a complete market research project from start to finish, the authors intention is to equip the reader with an understanding of the technical aspects of market research procedures in order to apply them to real situations. Fifth revised edtion.
Nákup knihy
Marketing Research, Thomas C. Kinnear, James R. Taylor
- Jazyk
- Rok vydania
- 1996
- product-detail.submit-box.info.binding
- (mäkká)
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Platobné metódy
Nikto zatiaľ neohodnotil.
- Titul
- Marketing Research
- Jazyk
- anglicky
- Autori
- Thomas C. Kinnear, James R. Taylor
- Vydavateľ
- McGraw Hill
- Rok vydania
- 1996
- Väzba
- mäkká
- Počet strán
- 880
- ISBN10
- 0071144188
- ISBN13
- 9780071144186
- Série
- Anotácia
- Incorporating an applied approach to market reseach in a managerial context, including a complete market research project from start to finish, the authors intention is to equip the reader with an understanding of the technical aspects of market research procedures in order to apply them to real situations. Fifth revised edtion.