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Showing you how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.
Nákup knihy
60-Minute Brand Strategist, Idris Mootee
- Jazyk
- Rok vydania
- 2013
- product-detail.submit-box.info.binding
- (pevná)
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- Jazyk
- anglicky
- Autori
- Idris Mootee
- Vydavateľ
- John Wiley & Sons Inc
- Rok vydania
- 2013
- Väzba
- pevná
- Počet strán
- 246
- ISBN10
- 1118625161
- ISBN13
- 9781118625163
- Série
- Hodnotenie
- 3,75 z 5
- Anotácia
- Showing you how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership, this book demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends.