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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Nákup knihy
Marketing warfare, Jack Trout, Al Ries
- Jazyk
- Rok vydania
- 1997
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Marketing warfare
- Jazyk
- anglicky
- Autori
- Jack Trout, Al Ries
- Vydavateľ
- McGraw-Hill
- Rok vydania
- 1997
- Väzba
- mäkká
- Počet strán
- 216
- ISBN10
- 0070527261
- ISBN13
- 9780070527263
- Série
- Štítky
- Náučná literatúra, Byznys, Biznis & Manažment, Sebarozvoj, Vojny, Marketing & Predaj, Podnikanie
- Hodnotenie
- 4,1 z 5
- Anotácia
- "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today