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Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.
Nákup knihy
Marketing models, Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
- Jazyk
- Rok vydania
- 1992
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- (mäkká)
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- Titul
- Marketing models
- Jazyk
- anglicky
- Vydavateľ
- Prentice-Hall, c1992
- Rok vydania
- 1992
- Väzba
- mäkká
- ISBN10
- 0135619297
- ISBN13
- 9780135619292
- Série
- Hodnotenie
- 4 z 5
- Anotácia
- Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.