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Viac o knihe
Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.
Nákup knihy
Marketing models, Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
- Jazyk
- Rok vydania
- 1992
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- (mäkká)
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