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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding
Autori
Hodnotenie knihy
Parametre
- 252 stránok
- 9 hodin čítania
Viac o knihe
This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Nákup knihy
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding, Jacquelyn A. Ottman
- Jazyk
- Rok vydania
- 2011
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- Jacquelyn A. Ottman
- Vydavateľ
- Berrett-Koehler Publishers
- Rok vydania
- 2011
- Väzba
- mäkká
- Počet strán
- 252
- ISBN10
- 1605098663
- ISBN13
- 9781605098661
- Série
- Hodnotenie
- 3,7 z 5
- Anotácia
- This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.