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Parametre
- 272 stránok
- 10 hodin čítania
Viac o knihe
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Nákup knihy
Selling the Invisible, Harry Beckwith
- Jazyk
- Rok vydania
- 2012
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Platobné metódy
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- Jazyk
- anglicky
- Autori
- Harry Beckwith
- Vydavateľ
- Grand Central Publishing
- Rok vydania
- 2012
- Väzba
- mäkká
- Počet strán
- 272
- ISBN10
- 0446672319
- ISBN13
- 9780446672313
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Sebarozvoj, Psychologická tematika, Psychológia, Marketing & Predaj, Podnikanie, Komunikácia, Marketing a PR
- Prvé vydanie
- 1997
- Pôvodný názov
- Selling the Invisible
- Hodnotenie
- 3,95 z 5
- Anotácia
- SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.