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Viac o knihe
Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
Nákup knihy
International Marketing, Michael Czinkota, Ilkka A. Ronkainen
- Jazyk
- Rok vydania
- 2004
- product-detail.submit-box.info.binding
- (mäkká),
- Stav knihy
- Poškodená
- Cena
- 6,34 €
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