Bookbot

International marketing

Hodnotenie knihy

Viac o knihe

Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.

Nákup knihy

International marketing, Michael Czinkota, Ilkka A. Ronkainen

Jazyk
Rok vydania
1995
product-detail.submit-box.info.binding
(mäkká)
Túto kópiu už nemáme.
alebo
Zobraziť dostupné vydanie

Platobné metódy

4,0
Veľmi dobrá
16 Hodnotenie

Tu nám chýba tvoja recenzia

Jazyk
anglicky
Vydavateľ
Dryden Press
Rok vydania
1995
Väzba
mäkká
Počet strán
815
ISBN10
0030983428
ISBN13
9780030983429
Série
Hodnotenie
3,95 z 5
Anotácia
Offers a range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. This text is designed for the undergraduate student with prior exposure to the marketing field.