Vypredané
Parametre
- 720 stránok
- 26 hodin čítania
Viac o knihe
INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
Nákup knihy
International Marketing, Ilkka A. Ronkainen, Michael Czinkota
- Jazyk
- Rok vydania
- 2007
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
Tu nám chýba tvoja recenzia
- Jazyk
- anglicky
- Vydavateľ
- Thomson
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 720
- ISBN10
- 0324361157
- ISBN13
- 9780324361155
- Série
- Hodnotenie
- 3,95 z 5
- Anotácia
- INTERNATIONAL MARKETING, 8e, is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.