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Viac o knihe
Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.
Nákup knihy
International Marketing, Michael Czinkota, Ilkka A. Ronkainen
- Jazyk
- Rok vydania
- 2004
- Väzba
- (mäkká)
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- Jazyk
- anglicky
- Vydavateľ
- Thomson South-Western
- Rok vydania
- 2004
- Väzba
- mäkká
- Počet strán
- 704
- ISBN10
- 0324282893
- ISBN13
- 9780324282894
- Série
- Hodnotenie
- 3,95 z 5
- Anotácia
- Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.