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Emotive storytelling is explored as a powerful tool for engaging consumers and humanizing brands. The book provides strategies to connect with audiences on a deeper level, ultimately driving business growth. It emphasizes the importance of narrative in marketing and offers insights into creating compelling stories that resonate with consumers.
Nákup knihy
Brand Storytelling, Miri Rodriguez
- Jazyk
- Rok vydania
- 2023
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Brand Storytelling
- Podtitul
- Put Customers at the Heart of Your Brand Story
- Jazyk
- anglicky
- Autori
- Miri Rodriguez
- Vydavateľ
- Kogan Page
- Rok vydania
- 2023
- Väzba
- pevná
- Počet strán
- 256
- ISBN13
- 9781398610101
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- Emotive storytelling is explored as a powerful tool for engaging consumers and humanizing brands. The book provides strategies to connect with audiences on a deeper level, ultimately driving business growth. It emphasizes the importance of narrative in marketing and offers insights into creating compelling stories that resonate with consumers.