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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
Nákup knihy
Marketing Research: Methodological Foundations, Gilbert A. Churchill
- Jazyk
- Rok vydania
- 1995
- product-detail.submit-box.info.binding
- (pevná)
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- Jazyk
- anglicky
- Autori
- Gilbert A. Churchill
- Vydavateľ
- Dryden Press
- Rok vydania
- 1995
- Väzba
- pevná
- ISBN10
- 0030983665
- ISBN13
- 9780030983665
- Série
- Hodnotenie
- 5 z 5
- Anotácia
- Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.