Skvělá kniha, která vás naučí úplně novému uvažování. Měli jsme ji jako povinnou četbu při vysokoškolském studiu sociologie, ale s chutí jsem se k ní vracela i po škole. Je plná praktických případů a velmi vtipná.
Presne táto pôjde do košíka
Parametre
- 324 stránok
- 12 hodin čítania
Viac o knihe
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.
Skladom máme celkom knihy Nudge (2009).
Nákup knihy
Nudge, Cass R. Sunstein, Richard Thaler
- Jazyk
- Rok vydania
- 2009
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Platobné metódy
- Titul
- Nudge
- Jazyk
- anglicky
- Autori
- Cass R. Sunstein, Richard Thaler
- Vydavateľ
- Penguin Books
- Rok vydania
- 2009
- Väzba
- mäkká
- Počet strán
- 324
- ISBN10
- 0141040017
- ISBN13
- 9780141040011
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Veda & Matematika, Sebarozvoj, Politológia & Politika, Psychologická tematika, Politika, Veda, Ekologická tematika, Darčeky pre dedka, Ekológia, Darčeky pre ženy, Partnerské vzťahy, Manželstvo, Populárno-náučné publikácie, Hospodárska kríza, Behaviorálna ekonomika
- Prvé vydanie
- 2008
- Pôvodný názov
- Nudge
- Hodnotenie
- 3,85 z 5
- Anotácia
- Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.This is one of the most engaging, provocative and important books you will ever read.