Samsung Rising

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An explosive exposé of one of the world's largest and most secretive companies, Samsung, as it competes against Apple and Sony for dominance in technology. Based on years of reporting for major publications and extensive insider sources, Geoffrey Cain provides an in-depth look at Samsung's transformation from a struggling agricultural conglomerate into a global tech powerhouse. Forty years ago, Samsung primarily produced sugar, paper, and fertilizer, but Chairman Lee Byung-chul's ambitious multimillion-dollar plan to become a key supplier of computer chips marked a pivotal shift. Inspired by a meeting with Steve Jobs, Lee became determined to build a tech empire. Today, Samsung employs over 350,000 people—more than four times Apple's workforce—and its revenues have skyrocketed 40 times since 1987. The company accounts for over 20% of South Korea's exports and leads the world in smartphone sales. Additionally, Samsung is a crucial supplier of technology for Apple's iPhone. However, the disastrous recall of the Galaxy Note 7, due to reports of phones catching fire, highlights the risks of Samsung's aggressive strategy to surpass Apple. This sweeping insider account reveals how a determined Asian competitor is ready to challenge the giants of the tech industry.