Vypredané
Parametre
- 255 stránok
- 9 hodin čítania
Viac o knihe
This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.
Nákup knihy
Why We Buy, Paco Underhill
- Jazyk
- Rok vydania
- 2001
- product-detail.submit-box.info.binding
- (mäkká)
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- Titul
- Why We Buy
- Podtitul
- The Science of Shopping
- Jazyk
- anglicky
- Autori
- Paco Underhill
- Vydavateľ
- Texere Publishing
- Rok vydania
- 2001
- Väzba
- mäkká
- Počet strán
- 255
- ISBN10
- 158799044X
- ISBN13
- 9781587990441
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Psychologická tematika, Psychológia, Veda, Ekonómia, Sociológia
- Pôvodný názov
- Why We Buy: The Science of Shopping
- Hodnotenie
- 3,9 z 5
- Anotácia
- This story is about the world of shopping. The world of shopping is in flux as retail designers and marketers recognize that their 20th century tools are getting rusty and dull. The first-world customer is older, wiser, and more cynical. For merchants and marketers trained to fight wars - Coke vs. Pepsi, Sainsbury's vs. Tesco - the unpleasant surprise is that they find themselves in a 21st century bar fight, where everybody is competing with everybody else for the customer's discretionary expenditure.