Viac o knihe
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Nákup knihy
Co-opetition, Adam Brandenburger, Barry Nalebuff
- Jazyk
- Rok vydania
- 1998
- product-detail.submit-box.info.binding
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- Titul
- Co-opetition
- Jazyk
- anglicky
- Autori
- Adam Brandenburger, Barry Nalebuff
- Vydavateľ
- Doubleday
- Rok vydania
- 1998
- Väzba
- mäkká
- Počet strán
- 304
- ISBN10
- 0385479506
- ISBN13
- 9780385479509
- Série
- Pôvodný názov
- Coopetition
- Hodnotenie
- 4 z 5
- Anotácia
- Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.