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H2H Marketing

The Genesis of Human-to-Human Marketing

Viac o knihe

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.

Nákup knihy

H2H Marketing, Philip Kotler

Jazyk
Rok vydania
2020
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