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Parametre
- 168 stránok
- 6 hodin čítania
Viac o knihe
Exploring the formation and manipulation of public opinion, this classic work by Edward Bernays outlines the foundational principles that corporations and governments have employed to sway societal attitudes. It provides insight into the techniques used to shape perceptions and behaviors, making it a pivotal resource for understanding the dynamics of influence in modern society.
Nákup knihy
Crystallizing Public Opinion, Edward L. Bernays
- Jazyk
- Rok vydania
- 2024
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- (pevná)
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- Jazyk
- anglicky
- Autori
- Edward L. Bernays
- Vydavateľ
- www.snowballpublishing.com
- Rok vydania
- 2024
- Väzba
- pevná
- Počet strán
- 168
- ISBN13
- 9781638233473
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Byznys, Biznis & Manažment, Politológia & Politika, Psychologická tematika, Filozofická tematika, Politika, Sociológia
- Hodnotenie
- 4 z 5
- Anotácia
- Exploring the formation and manipulation of public opinion, this classic work by Edward Bernays outlines the foundational principles that corporations and governments have employed to sway societal attitudes. It provides insight into the techniques used to shape perceptions and behaviors, making it a pivotal resource for understanding the dynamics of influence in modern society.