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David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.
Nákup knihy
Confessions of an advertising man, David Ogilvy
- Jazyk
- Rok vydania
- 1988
- product-detail.submit-box.info.binding
- (mäkká)
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- Jazyk
- anglicky
- Autori
- David Ogilvy
- Rok vydania
- 1988
- Väzba
- mäkká
- ISBN10
- 0689708009
- ISBN13
- 9780689708008
- Série
- Štítky
- Náučná literatúra, Spoločenské vedy, Umenie & Kultúra, Byznys, Skutočné príbehy, Životopisy, Sebarozvoj, Psychologická tematika, Autobiografie & Pamäti, Design, Písanie, Marketing a PR, Podnikanie, Bestsellery, Reklama a propagácia
- Prvé vydanie
- 1963
- Pôvodný názov
- Confessions of an advertising man
- Hodnotenie
- 4 z 5
- Anotácia
- David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.