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Viac o knihe
Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.
Nákup knihy
Marketing, Eric N. Berkowitz
- Jazyk
- Rok vydania
- 2000
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- (pevná)
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- Titul
- Marketing
- Jazyk
- anglicky
- Autori
- Eric N. Berkowitz
- Vydavateľ
- Irwin/McGraw-Hill
- Rok vydania
- 2000
- Väzba
- pevná
- ISBN10
- 0073656453
- ISBN13
- 9780073656458
- Série
- Štítky
- Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Príručky a návody, Škola, Marketing & Predaj
- Hodnotenie
- 3,05 z 5
- Anotácia
- Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.