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Viac o knihe
The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Nákup knihy
International Marketing, Pervez N. Ghauri, Philip R. Cateora
- Jazyk
- Rok vydania
- 2010
- product-detail.submit-box.info.binding
- (mäkká)
Platobné metódy
Tu nám chýba tvoja recenzia
- Jazyk
- anglicky
- Vydavateľ
- McGraw Hill
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 728
- ISBN10
- 0077122852
- ISBN13
- 9780077122850
- Série
- Hodnotenie
- 3,85 z 5
- Anotácia
- The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.