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Parametre
- 320 stránok
- 12 hodin čítania
Viac o knihe
Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity
Nákup knihy
The Fall of Advertising and the Rise of PR, Al Ries
- Jazyk
- Rok vydania
- 2002
- product-detail.submit-box.info.binding
- (pevná),
- Stav knihy
- Dobrá
- Cena
- 3,59 €
Platobné metódy
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- Jazyk
- anglicky
- Autori
- Al Ries
- Vydavateľ
- Harper Business
- Rok vydania
- 2002
- Väzba
- pevná
- Počet strán
- 320
- ISBN10
- 0060081988
- ISBN13
- 9780060081980
- Série
- Hodnotenie
- 3,7 z 5
- Anotácia
- Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity