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Win Bigly

Persuasion in a World Where Facts Don't Matter - 2nd Edition

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Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams ... recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting.--Publisher.

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Win Bigly, Scott Adams

Jazyk
Rok vydania
2024
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Podtitul
Persuasion in a World Where Facts Don't Matter - 2nd Edition
Jazyk
anglicky
Rok vydania
2024
Väzba
mäkká
Počet strán
342
ISBN13
9798990531611
Série
Hodnotenie
3,95 z 5
Anotácia
Scott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams ... recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. The point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting.--Publisher.