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Parametre
- 720 stránok
- 26 hodin čítania
Viac o knihe
Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.
Nákup knihy
Marketing Management. A Relationship Approach., Svend Hollensen
- Jazyk
- Rok vydania
- 2015
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- (mäkká)
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- Jazyk
- anglicky
- Autori
- Svend Hollensen
- Vydavateľ
- Pearson
- Rok vydania
- 2015
- Väzba
- mäkká
- Počet strán
- 720
- ISBN10
- 0273778854
- ISBN13
- 9780273778851
- Série
- Zbierka
- Always learning
- Hodnotenie
- 4 z 5
- Anotácia
- Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.