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For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
Nákup knihy
Market-Based Management, Roger J. Best
- Jazyk
- Rok vydania
- 2005
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- Podtitul
- Strategies for growing customer value and profitability
- Jazyk
- anglicky
- Autori
- Roger J. Best
- Vydavateľ
- Pearson Prentice Hall
- Rok vydania
- 2005
- Väzba
- mäkká
- Počet strán
- 528
- ISBN10
- 0131293729
- ISBN13
- 9780131293724
- Série
- Hodnotenie
- 3,7 z 5
- Anotácia
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.