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Even More Offensive Marketing

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This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.

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Even More Offensive Marketing, J. Hugh Davidson

Jazyk
Rok vydania
1997
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Platobné metódy

2,9
Dobrá
7 Hodnotenie

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Jazyk
anglicky
Rok vydania
1997
Väzba
mäkká
Počet strán
94
ISBN10
0146003624
ISBN13
9780146003622
Série
Hodnotenie
2,85 z 5
Anotácia
This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.