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Gastrophysics: The New Science of Eating

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Why do we prefer to drink tomato juice on flights? Why do we eat less when food is served on red plates? Does the crunch really change the taste of crisps? In Gastrophysicspioneering researcher Professor Charles Spence explores the extraordinary, mind-bending science of food. Whether it's uncovering the importance of smell, sight, touch and sound to taste or why cutlery, company and background noise change our experience of eating, he shows us how neuroscience, psychology and design are changing not only what we put on our plates but also how we experience it.

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Gastrophysics: The New Science of Eating, Charles Spence

Jazyk
Rok vydania
2018
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Platobné metódy

3,8
Veľmi dobrá
47 Hodnotenie

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Jazyk
anglicky
Vydavateľ
Penguin Books
Rok vydania
2018
Väzba
mäkká
Počet strán
336
ISBN10
0241977746
ISBN13
9780241977743
Série
Hodnotenie
3,8 z 5
Anotácia
Why do we prefer to drink tomato juice on flights? Why do we eat less when food is served on red plates? Does the crunch really change the taste of crisps? In Gastrophysicspioneering researcher Professor Charles Spence explores the extraordinary, mind-bending science of food. Whether it's uncovering the importance of smell, sight, touch and sound to taste or why cutlery, company and background noise change our experience of eating, he shows us how neuroscience, psychology and design are changing not only what we put on our plates but also how we experience it.