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Parametre
- 192 stránok
- 7 hodin čítania
Viac o knihe
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
Nákup knihy
ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Jazyk
- Rok vydania
- 2007
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- Titul
- ZAG : the number-one strategy of high-performance brands
- Jazyk
- anglicky
- Autori
- Marty Neumeier
- Vydavateľ
- New Riders
- Rok vydania
- 2007
- Väzba
- mäkká
- Počet strán
- 192
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Biznis & Manažment, Sebarozvoj, Príručky a návody, Osobný rast, Design, Marketing & Predaj
- Hodnotenie
- 4 z 5
- Anotácia
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.