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Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.
Nákup knihy
Corporate Communication, Paul A. Argenti
- Jazyk
- Rok vydania
- 2007
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- (mäkká)
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- Jazyk
- anglicky
- Autori
- Paul A. Argenti
- Vydavateľ
- McGraw Hill
- Rok vydania
- 2007
- Väzba
- mäkká
- ISBN10
- 0071254110
- ISBN13
- 9780071254113
- Série
- Hodnotenie
- 3,55 z 5
- Anotácia
- Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.