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Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context
Nákup knihy
Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Jazyk
- Rok vydania
- 2010
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- Podtitul
- A European Perspective
- Jazyk
- anglicky
- Vydavateľ
- Financial Times Prentice Hall
- Rok vydania
- 2010
- Väzba
- mäkká
- Počet strán
- 660
- ISBN10
- 0273721380
- ISBN13
- 9780273721383
- Série
- Hodnotenie
- 4,1 z 5
- Anotácia
- Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context