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J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management

A preface to marketing management

Parametre

  • 254 stránok
  • 9 hodin čítania

Viac o knihe

Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Vydanie

Nákup knihy

A preface to marketing management, J. Paul Peter, James H. Donnelly

Jazyk
Rok vydania
2006
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Jazyk
anglicky
Vydavateľ
McGraw-Hill
Rok vydania
2006
Počet strán
254
ISBN10
0071116354
ISBN13
9780071116350
Série
Štítky
Náučná literatúra, Učebnice, Byznys, Biznis & Manažment, Marketing & Predaj
Anotácia
Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.