Vypredané
Parametre
- 310 stránok
- 11 hodin čítania
Viac o knihe
"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
Nákup knihy
Brand Failures, Matt Haig
- Jazyk
- Rok vydania
- 2003
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Brand Failures
- Podtitul
- The Truth About the 100 Biggest Branding Mistakes of All Time
- Jazyk
- anglicky
- Autori
- Matt Haig
- Vydavateľ
- Kogan Page Business Books
- Rok vydania
- 2003
- Väzba
- pevná
- Počet strán
- 310
- ISBN10
- 0749439270
- ISBN13
- 9780749439279
- Série
- Štítky
- Náučná literatúra, Historické téma, História, Byznys, Biznis & Manažment, Príručky a návody, Manažment & HR, Sprievodca
- Hodnotenie
- 3,55 z 5
- Anotácia
- "This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing