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Principles of services marketing

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Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.

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Principles of services marketing, Adrian Palmer

Jazyk
Rok vydania
2005
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4,4
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8 Hodnotenie

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Jazyk
anglicky
Vydavateľ
McGraw-Hill
Rok vydania
2005
Väzba
mäkká
Počet strán
448
ISBN10
0077107942
ISBN13
9780077107949
Série
Hodnotenie
4,4 z 5
Anotácia
Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a services marketing course.