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Marketing the Arts

Viac o knihe

Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.

Vydanie

Nákup knihy

Marketing the Arts, Anthony Rhine

Jazyk
Rok vydania
2020
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Jazyk
anglicky
Rok vydania
2020
Väzba
mäkká
Počet strán
274
ISBN10
1538128950
ISBN13
9781538128954
Série
Anotácia
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.