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Marcus Collins explores the pivotal role of culture in shaping mass behavior, drawing on his experience as an award-winning marketer and strategist. He delves into how cultural insights can drive consumer engagement and influence decision-making, offering valuable lessons for businesses aiming to connect with audiences effectively. Through compelling examples, Collins illustrates how understanding cultural dynamics can lead to impactful marketing strategies.
Nákup knihy
For the Culture, Marcus Collins
- Jazyk
- Rok vydania
- 2024
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- Titul
- For the Culture
- Podtitul
- The Power Behind What We Buy, What We Do and Who We Want to Be
- Jazyk
- anglicky
- Autori
- Marcus Collins
- Vydavateľ
- Pan Macmillan
- Rok vydania
- 2024
- Väzba
- mäkká
- Počet strán
- 320
- ISBN13
- 9781035020034
- Série
- Anotácia
- Marcus Collins explores the pivotal role of culture in shaping mass behavior, drawing on his experience as an award-winning marketer and strategist. He delves into how cultural insights can drive consumer engagement and influence decision-making, offering valuable lessons for businesses aiming to connect with audiences effectively. Through compelling examples, Collins illustrates how understanding cultural dynamics can lead to impactful marketing strategies.