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Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.
Nákup knihy
Exploring public relations, Ralph Tench, Liz Yeomans
- Jazyk
- Rok vydania
- 2009
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- (mäkká)
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- Jazyk
- anglicky
- Autori
- Ralph Tench, Liz Yeomans
- Vydavateľ
- FT Prentice Hall
- Rok vydania
- 2009
- Väzba
- mäkká
- ISBN10
- 0273715941
- ISBN13
- 9780273715948
- Série
- Štítky
- Náučná literatúra
- Hodnotenie
- 3,8 z 5
- Anotácia
- Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text.