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Explains how businesses can use a customer-oriented approach that can enhance profits and corporate success, discussing five effective strategies and fifteen assessment and planning tools
Nákup knihy
Customer centered growth : five proven strategies for building competitive advantage, Richard C. Whiteley, Diane Hessan
- Jazyk
- Rok vydania
- 1996
- product-detail.submit-box.info.binding
- (pevná)
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- Jazyk
- anglicky
- Autori
- Richard C. Whiteley, Diane Hessan
- Vydavateľ
- Addison-Wesley Pub.
- Rok vydania
- 1996
- Väzba
- pevná
- ISBN10
- 0201479672
- ISBN13
- 9780201479676
- Série
- Hodnotenie
- 3,5 z 5
- Anotácia
- Explains how businesses can use a customer-oriented approach that can enhance profits and corporate success, discussing five effective strategies and fifteen assessment and planning tools