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This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.
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Hooked, Nir Morechay Eyal, Ryan Hoover
- Jazyk
- Rok vydania
- 2019
- Väzba
- (pevná),
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- Titul
- Hooked
- Podtitul
- How to Build Habit-Forming Products
- Jazyk
- anglicky
- Autori
- Nir Morechay Eyal, Ryan Hoover
- Vydavateľ
- Penguin Business
- Rok vydania
- 2019
- Väzba
- pevná
- Počet strán
- 256
- ISBN10
- 0241184835
- ISBN13
- 9780241184837
- Série
- Štítky
- Náučná literatúra, Umenie & Kultúra, Byznys, Technológie & Priemysel, Sebarozvoj, Psychologická tematika, Technológia, Design, Podnikanie
- Hodnotenie
- 4,1 z 5
- Anotácia
- This book introduces readers to the Hook Model, a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors.